Should you propose engagement photos to your customers?

engagement photos

If you’re just starting out in your photography business, engagement photos can be a goldmine — not just creatively, but professionally too. These sessions are packed with opportunities to build trust with clients, sharpen your posing skills, and create stunning portfolio content.

As a wedding photographer, i’ve learned a lot from shooting engagement sessions over the years. In this post, i’m breaking down everything you need to know to improve your engagement photography — from scheduling, lighting, and posing to building client confidence and delivering a gallery they’ll love (and share).


Why engagement photos matter for your business

As a beginner photographer, you might wonder: are engagement photos worth offering? The short answer is: absolutely.

Engagement sessions help you connect with couples *before* the wedding, making them more comfortable in front of your camera — and giving you a chance to show off your skills.

They also give you versatile content for your portfolio, blog, social media, and more. And yes, they often lead to referrals or bookings for the wedding day itself.

When should engagement photos be taken?

Most couples will ask: “when should we do our engagement photos?”

A good rule of thumb is 6–10 months before the wedding. This gives you plenty of time to deliver the gallery and gives them options to use the photos for save the date cards, wedding websites, or social media.

If you’re planning the shoot yourself, aim for golden hour — that dreamy, flattering natural light just before sunset.

Bonus tip: having some flexibility in your schedule (and understanding how to shoot in different lighting conditions) can be a huge advantage when you’re building your reputation.

engagement photos with a dog
Engagement photos with a dog, how cool is that?

How to prep your clients for the engagement session

A successful engagement shoot starts *before* you pick up the camera. Here’s how you can guide your clients and build trust from the beginning:

  • Let them choose a meaningful location (I always provide a list of nice locations if they don’t have any ideas)
  • Offer advice on what to wear — neutral colors, simple patterns, nothing too trendy or logo-heavy. The most important is that they feel confortable for the engagement shoot.
  • Suggest they bring a prop or two if it feels authentic — like their dog, a blanket, or a bottle of wine. I love doing engagement photos with dogs, it always add something more personal.

Many clients are nervous. Your job as a photographer is to guide them, help them relax, and turn what could be an awkward session into a fun, comfortable experience.

What I love and do the most for that purpose is to make the couple run. It’s something easy for them to do and it directly removes the stress from the photo session.

What to wear for engagement photos (and how to guide your couples)

You’ll often get this question: “what should we wear for our engagement pictures?”

Here’s a cheat sheet you can send your couples:

  • Choose outfits that feel like *you* but a bit elevated
  • Stick with solid colors or subtle patterns
  • Avoid matching too closely — coordinated is better
  • Bring 1 dressy and 1 casual outfit for variety
  • Bring comfortable shoes if we’re walking a lot
  • Clean nails, clean shoes, ironed clothes — small details matter in close-up shots

Suggest hair/makeup trials (especially for brides) to help them feel confident, and remind them not to overthink it.

engagement photos running couple

How to pose couples naturally and avoid awkwardness

Posing is one of the biggest struggles for new photographers. It was for me too.

The key is to avoid using static poses and focus on *interaction*.

Here’s what have been working for me:

  • Give prompts, not commands
  • Keep them moving — walking, running or even slow dancing
  • Ask them questions or play a game
  • Let moments unfold naturally (this leads to the best candid engagement photos)

Here are a few go-to poses I still use today:

  • Walking or even running toward you, holding hands
  • Forehead to forehead, eyes closed (The one I use the most)
  • One partner standing behind the other, arms wrapped
  • Sitting close on a bench or blanket
  • Leaning into each other while laughing

And remember: your energy is contagious. Stay upbeat, keep chatting, and show them the back of the camera now and then — it builds confidence.

engagement photo foreground
Example of using foreground elements to frame your picture

Creative ideas for better engagement pictures

Great engagement photos aren’t just about technique — they’re about storytelling.

Try these photo ideas next time:

  • Recreate their first date or favorite weekend activity
  • Shoot at home for cozy, lifestyle engagement pictures
  • Explore a new outdoor spot together at golden hour
  • Shoot through leaves, flowers, or fabric for soft framing (My favorite one for sure)
  • Use foreground objects to add depth

Don’t be afraid to try something new — even if it doesn’t work, you’re learning what does.

How to deliver a strong client experience

The client experience is a huge part of building a sustainable business.

After the session, keep communication clear and timelines tight.

  • Deliver a few sneak peeks within 24–48 hours
  • Edit consistently and naturally (Use the same Lightroom presets for your full gallery)
  • Deliver a full gallery within 2–3 weeks if you can
  • Include download and sharing options (I personally use Pic-Time for that purpose, it works perfectly)
  • Suggest uses: save the date cards, guest books, wedding websites

Remember: Happy clients become recurring clients. They also become your biggest promoters.

engagement photos laughing couple
I always try to tell jokes to make them laugh

Engagement photos and your photography brand

Engagement photography is one of the best tools for growing your brand — especially when you’re new.

You get to define your style, work on your editing, experiment with posing, and gather content to market yourself with.

Share behind-the-scenes stories from sessions, post finished shots, write short captions with tips, and blog the best sessions with SEO in mind.

The more value you provide publicly, the more inquiries you’ll attract.


Final thoughts for photographers starting out

If you’re a beginner photographer looking to grow your business, don’t overlook engagement sessions.

They’re fun, low-pressure, creatively rich, and filled with chances to grow your skills.

Proposing engagement photos to you customers can help you:

  • Build client trust before the wedding
  • Improve posing and direction
  • Capture authentic connection
  • Expand your portfolio
  • And land more wedding bookings

So get out there, experiment, learn from every shoot, and most importantly — enjoy the process of capturing love as it unfolds.

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